伦敦市中心的高端住宅市场主要以市中心两个最高档的市镇──皇家肯辛顿-切尔西区（Royal Borough of Kensington and Chelsea）和威斯敏斯特市（City of Westminster）为界，该地区2014年平均房价1,773,337英镑。根据英国土地登记所（HM Land Registry）提供的数据显示，在过去的20年里，该地区房价年均涨幅高达10.4%。

今时今日伦敦最佳的投资热点，是价格低于市场平均水平，长期增长率却最高的地方

然而，即使在这个6平方英里，住户不到20万的小区域，房价水平和长期增长速率也有很大差异。小部分非高端房产毗邻传统的富裕地区，地方当局拥有的地产与不动产并排在一起。

住宅投资顾问公司伦敦中央投资组合（London Central Portfolio，简称LCP）首席执行官内奥米·希顿（Naomi Heaton）表示，对伦敦不同行政区细微差别的理解可以成就或者毁掉一次投资。

“清楚了解市中心高端地区每条街房产的每平方英尺的价格和长期增值状况（对我们来说）是至关重要的。”她说，“这里划分了无数微型市场或‘村庄’，邮区不同，特性也各不相同。”

LCP公司分析了伦敦市中心51 个邮编地区过去20年的交易数据里，从中找出当今最好的投资热点，即那些房价低于平均水平，长期增长率最高的地区，以及那些房价上涨的地区。

伦敦最热门的投资邮区

连骑士桥（Knightsbridge）高档邮区平均房价都涨至600万英镑，伦敦市中心的重心从这些传统飞地转向毗邻的威斯敏斯特市也就不足为奇，白金汉宫和国会大厦诸如此类的地标都位于威斯敏斯特市。

明显的住宅高档化，标志性建筑和全部交通都能连通伦敦金融区，如今从国际上来讲，这里已经成为了必去的地方。

伦敦著名的苏活区（Soho）是最热门的投资邮区，紧随其后的是圣詹姆斯/白厅（St James's / Whitehall）、马里波恩（Marylebone）、贝斯沃特园畔区（Bayswater Parkside）以及东诺丁山（Notting Hill East）。

明日赢家

“我们的伦敦高端住宅基金一直关注这些有前景的地区，以建立能获得最高回报的多样化投资组合，”希顿女士说，“但是现在平均价格从140 万到160万英镑不等，这些地区房价高得很，是时候再看一遍。”

LCP公司指出，未来的投资热点分布集中，但均价低于100万英镑， 房价增长速度低于平均水平。如贝斯北部（Northern Bayswater）、皮姆利科泰晤士河畔（Pimlico Thames-side）、费兹洛维亚（Fitzrovia）等地区便是其中翘楚。

毗邻帕丁顿车站（Paddington Station）、维多利亚车站（Victoria Station）， 英皇十字区（Kings Cross），还有一栋栋通勤酒店和办公室，这些明显的优势让这些邮区变成“理想住所”。伦敦目前正在进行的一项耗资260亿美元的铁路项目――Crossrail工程竣工后，将横贯帕丁顿、托特纳姆法院路（Tottenham Court Road），加上维多利亚和伯爵法院区重大翻修重建，精明的投资者无需多考虑了。

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Where best to invest in central London property

Today’s best investment hotspots are those with below-average prices that offer the highest long-term growth prospects.
Prime central London’s residential market，

defined by its two most exclusive boroughs， the Royal Borough of Kensington and Chelsea， and the City of Westminster， ended last year with an average house price of £1，773，337. According to HM Land Registry， prices have increased at an average of 10.4pc a year over the past two decades.

However， even within this tiny area of just six square miles and fewer than 200，000 households， prices and long-term growth vary enormously. Pockets of non-prime properties are located next to traditionally affluent areas and council estates run side by side with landed estates.

Naomi Heaton， CEO of property asset manager London Central Portfolio (LCP)， says understanding the nuances of London’s diverse boroughs can make or break an investment.

“Being aware of the square foot price and the long-term performance of every street in prime central is vital [to us]，” she says. “There are myriad micro-markets or ’villages‘， and their character changes from postcode to postcode.”

LCP has analysed transactional data for 51 prime central London postcode sectors over the past 20 years to pinpoint today’s best investment hotspots – those with below-average prices but offering the highest long-term growth prospects， as well as areas on their way up.

London’s hottest investment postcodes

As average prices in Knightsbridge’s top postcodes hit £6m， it is hardly surprising that central London’s centre of gravity has shifted from these traditional enclaves to its neighbour， the City of Westminster， home to the likes of Buckingham Palace and the Houses of Parliament.

Significant gentrification， iconic architecture and all important transport links to London’s financial district and internationally， now make it the “place to be.”

London’s famous Soho is stealing the march of the new growth postcodes， followed by St James’s / Whitehall， parts of Marylebone， Bayswater Parkside and Notting Hill East.

Tomorrow’s winners

“Our prime London residential funds have always had their eyes on these up and coming areas to help create a diversified portfolio with the highest possible returns” says Ms Heaton， “but with average prices now ranging from £1.4m to £1.6m， these areas are getting very expensive and it is time to look again.”

According to LCP， future investment hot-spots are all centrally located but have average prices under £1m and lower than average growth rates. Areas such as Northern Bayswater， Pimlico Thames-side and Fitzrovia are leading the way.

With Paddington Station， Victoria Station and Kings Cross all within their vicinity and an array of rundown commuter hotels and offices transforming into “des-res”， these postcodes hold a winning hand. Add Crossrail coming in through Paddington and Tottenham Court Road， and the major regeneration of Victoria and Earls Court - and the savvy investor does not have far to look.